Arngren Redesign Case Study
UX Case Study | Responsive Web Design | Vehicle Parts | Group Project
PROJECT OVERVIEW
The Product
Our team is responsible for redesigning ARNGREN.NET, a Norwegian classified website founded in 2002 by Arngren Electronics. The main purpose of this website is to sell gadgets and appliances, ranging from vehicles to electronic collectibles. Its target audience is a group of tech-inquirer, vehicle consumers and electronics enthusiasts mainly residing in Norway, who want to purchase or search for the price of scooters, bikes, cars, and so on.
Project Duration
6 weeks (Feb 20th to Apr 3rd, 2023)
The Problem
-
Visibility issues: chaotic arrangement of contents
-
Lack of consistency
-
Lack of category, clustered products, multiple clickable links, oversized content
-
Lack of business description and English translation
-
Scam-like appearance
-
Poor navigational structure and lack of payment portal
The Goal
-
Tackle current design problems
-
Improves user experience
Responsibilities
User Research
-
Design Overview: Carman
-
Empathy Map: Mandy
-
User Journey Map: Hans
-
User Interview: All members
-
Overall Insights: Linh
-
User Persona: Linh
Redesign
-
I. Architecture: Carman
-
User Flow: Hans
-
Wireframe: Mandy
-
Desktop Prototype: Linh
-
Mobile Prototype: Hans
-
Iteration (final design): Linh
Creative Pivot
Incorporate robotics and AI as innovative solutions for Arngren.net
​
-
Robotic: Carman & Hans
-
AI: Mandy