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Peta Case Study
UX Case Study | Responsive Web Design | Pet Adoption Flow
PROJECT OVERVIEW
The Product
Peta is a pet adoption website where users can choose and adopt pets online. It includes translation for people who are not native-English speaker. The targeted customers are people who plan to adopt a pet at a shelter.They can be first-time owner or previous owner.
Project Duration
10 days (Mar 6th to Mar 15th, 2023)
The Problem
Some other pets adopting websites have busy homepage, long and boring application process, as well as no translation for people who don’t speak English as their first language.
The Goal
Aim to design a responsive website where users can have more engaging and easy adoption process, with consideration for translation and alt-text for screen reader.
My Role
UX Designer who design Peta website from concept to delivery.
Responsibilities
User research, Brainstorm, Paper & Digital Wireframing, Lo-fi and hi-fi prototyping, Usability Study (2 rounds), Consideration for accessibility, and Iteration.